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Find out the importance of building a mailing list as well as some trick, tips, tools and techniques for capturing the right data.

In this session attendees will find out the importance of building a mailing list for any business as well as some trick, tips, tools and techniques for capturing the right data. We'll explore how a mailing list can help manage your customer journey and what you need to consider if you're going to keep one.

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for over 20 years and has worked with a number of thought leaders during that time.

In this webinar you will learn:

  • Why building an email list should be a crucial part of your marketing strategy
  • Ways to build your mailing list
  • How I manage my mailing list
  • Some of the scary legals you have to think about
  • Ideas for building your mailing list
  • Communicating with your mailing list
  • and more...

We've set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to create, build and manage your mailing list. There will be an opportunity to ask questions throughout.

**Please Note** This session is aimed at mailing list beginners. Either people who have a list that they don't know what to do with or people who have yet to formalise or create a mailing list. This session will be an overview and not a detailed look at the technical side of managing a mailing list.

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Content Queen Tina will break down why creating, building and managing a mailing list should be a key part of your content and marketing strategy, how you can use yours effectively and show you some of the tricks, tips and tools she uses to manage her own list.

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About Tina

Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she'll show you how to get stuff done!

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