Did you know that the average consumer reads over 11 pieces of content before making a purchasing decision?
Are you occupying their research space?
Getting your customers attention is crucial to the success of your business but this is easier said than done if you lack the time, confidence or skills to make that happen.
This morning workshop will give you an insight into how to create your own PR and marketing strategy, uniquely tailored to suit the needs of your business.
Within the workshop, we will look at a variety of factors including your target audience, your overall aims and objectives, time availability and working with your available budget.
Is your business ready to get noticed?
What you will cover:
- Communication in your business - why and with whom?
- Establishing your target audience/s
- Shaping your messages and choosing appropriate mediums
- A personalised 6-month communications strategy
Danielle McCormick, Founder of McCormick Communications has over 15 years experience in the communications sector, leading local, national and European campaign across Northern Ireland, she has delivered on some of Northern Ireland's top environmental and food-related campaigns including Love Food Hate Waste, Recycle Now, Recycle Week and Derry and Strabane District Council's Slow Food Festival with Slow Food Board Director for NI, and celebrity chef, Paula McIntyre.
Danielle is also a business mentor, working with a wide range of businesses across Northern Ireland and is passionate about storytelling in a way that engages and enthuses stakeholders to encourage true customer loyalty and behavioural change and invests enthusiasm and imagination into every project.