Throughout its 5-year term Destination CQ BID will carry out various projects to enhance the Cathedral Quarter area through 4 themes:
Enhancing the trading environment through BID-supported initiatives and pilot projects.
Clients, visitors, audiences and employees are attracted to places that are vibrant, interesting, safe, clean, and easily accessible. Beyond the basic management, policing, upkeep and cleansing of the public spaces and footpaths covered by business rates, the BID will leverage its resources to enhance the trading environment through new initiatives and projects.
Making the most of our cultural assets.
You told us you value Cathedral Quarter’s cultural assets and identity as important to your business and your city. Cathedral Quarter’s venues, galleries, museums, artists and creative organisations are central to its identity as Belfast’s cultural quarter and drive the creative and cultural economy of the area. The knock-on effect for hospitality, tourism education and other business is significant. However, as we know, our cultural core is particularly vulnerable to budget cuts and rising costs.
We want to ensure Cathedral Quarter’s cultural offering is as robust as it is distinctive.
Encouraging broad participation through branding, marketing and promotion, and an understanding of the range of target markets including local communities and visitors.
We have many great stories to tell. A robust marketing and communication strategy will showcase and focus on Cathedral Quarter’s cultural, retail, leisure and commercial assets.
Support stakeholders through collective purchasing, advocacy, investment and stimulation of growth
Create a strong alliance amongst stakeholders to propel the Destination CQ BID area to its next stage of development.